Benefits Of Using A Phone Surveys Essay - 871 Words

Data Collection Data collection could include surveys that could be done by e-mail or phone because finding phone numbers for social workers and organizations is in the phonebook and online and this collection method would be easier to do. In addition, e-mail addresses are usually listed because everyone uses this for correspondence and mail surveys can get thrown away or lost in the mail. The advantages of using a phone survey is because it is feasible and in-person surveys might not be because of the time it takes and the traveling that might be involved. Making this even more desirable is modern technology which includes Skype which could be useful as well. Furthermore, the advances in e-mail could make data collection easier if that is used because responses would be returned quickly which also is another benefit. Of course, this might even be a better means of collecting data because the self-assessment tests for burnout and fatigue could be e-mailed to social workers and students and they coul d answer them and send them back. Quicker data collection could be done with no expense and if respondents have a specific time frame to respond than the data collection method could be compiled reasonably and in certain amount of time without a long drawn out process. The data collection protocol would be necessary which outlines the 18 items that should be considered these include â€Å"schedule of measures, policy for participant contact, tracking procedures, equipment, standardsShow MoreRelatedThe Negative Effects Of Cell Phone Use In The Classroom1578 Words   |  7 PagesCell phones are disruptive and frowned upon in the classroom. Despite the access smartphones give us to the world around us. Several reasons such as it being looked at as a barometer for engaging the current lecture. What can we do to instead incorporate mobile technology into the curriculum? Can this negative view of cell phones in the classroom be changed? To obtain more knowledge about my topic, I researched the causes, percentages of student cell phone use as well as related but more specificRead MoreSmart Phones as a Disruptive Technology for Business1585 Words   |  7 PagesSMART PHONES AS A DISRAPTIVE TECHNOLOGY FOR BUSINESS PROBLEM This report was created in order to discuss, analyze and indicate the significant impact of smart phones over the business environment. It offers answers to the questions: 1) How smart phones have changed the world of business? What are the consequences? What is the indirect and direct impact over the business? 2) What advantages offer smart phones to the business? How they affect it? What could be expected in the future? 3) What areRead MoreEssay On Technology And Technology1085 Words   |  5 Pagespossibly need. Cell phones are becoming life support to both teenagers and adults. Although technology has many benefits, it can be harmful to an individuals mental health. Technology can create stress, anxiety, and a lack of sleep. If people started putting technology down, they could improve their mental health by turning their attention towards something other than a bright blue screen in front of them. To begin, Weir (2017) explains in his article that â€Å"sleep stealers† are cell phones. Most peopleRead MoreInternet Marketing Case Study: Red Lobster1607 Words   |  7 Pagesrelies on so much on Internet surveys to track customer opinions, preferences, and criticism? What are the advantages of online questionnaires versus traditional surveys conducted over the phone or through the mail? ( Gideon Quarcoo) Red Lobster relies on internet survey for the following reasons: (source: Introduction to Marketing, by McDaniel, Lamb Hair. Pg 284.) The internet is a phenomenon technological advancement that has happened to mankind and its benefits are enormous in every regardRead MoreMarketing Research Tools Essay1310 Words   |  6 Pagesto decision makers. Depending on the goals and objectives of the company, researchers have many options. Some of the research tools include mail and web surveys, personal interviews, and focus groups. This paper will discuss and differentiate a mong the various tools used in primary and secondary research as well as discuss the differences when using qualitative and quantitative approaches. This paper will further identify which tools are used for each approach and why. The primary purpose of marketingRead MoreThe Use Of New Digital Systems And How It Affects Vulnerable Young People Who May Not Know The Financial Constraint Involved948 Words   |  4 Pagesthe world has grown to become a digital world, easily accessible and so is the use of mobile phones. The development and utilization of mobile phones has been increased over the years, Service providers have also found ways to move with this trend. The latest generation of mobile phones usually referred to as â€Å"smartphones†, are built with high technology, changing the trend of traditional method of phone communication and replacing it with modern method such as internet calling. Smartphones are nowRead MoreMobile Phones And Mobile Technology1064 Words   |   5 PagesIn a remarkably short period of time, Cell phones and mobile technology have become omnipresent in the day-to-day life in Bangladesh. People around the country are using their cell phones for a variety of purposes, especially for calling, texting and taking pictures as well as social awareness raising, literacy training and skill development. The rapid expansion of mobile phone network has been accompanied by a growing emphasis on providing more cellular based services and promoting efficiency andRead MoreEssay On Mobile App1240 Words   |  5 Pagesnumerous benefits. In fact, mobiles apps have become indispensable to businesses of today. The major advantage of having a mobile app is convenience for your customers. Why would any customer go to your website to order a product or service when he can order it through a competitor’s app? In order words, customers order products and services through an app with higher speed and more convenience. If your app is developed by experienced app developers, you will enjoy most of the benefits that comeRead MoreTechnology And Technology Essay1694 Words   |  7 Pagestechnology can serve as a distraction rather than a benefit. The purpose of this study is to determine if there is a correlation between technology and the academic performance in students when technology is permitted in classroom settings. The hypothesis predicts that academic performance in classrooms is increased when students are not allowed to use technology during class. 100 students from two classes will participate in a semester long study using regular class assignments to determine if technologyRead MoreOmni Recording and Marketing Services 1410 Words   |  6 Pagesthe arrival of new marketing and advertising techniques Omni Recording and Marketing Services (ORMS) plans to deliver an effective mobile campaign to make a successful customer following. We have identified a campaign analyzing the potential ben efits and using the best-implemented approach. Our first operation will analyze as many possible techniques, the outcomes, their developments and any program weak points we may meet after it is developed. The key to any effective campaign will be the allocation

Through the Tunnel Free Essays

Through The Tunnel In this story, Through The Tunnel, there are three settings that all symbolize something different. The safe beach symbolized him still being a child. On the safe beach, his mother was there to protect and be there for him. We will write a custom essay sample on Through the Tunnel or any similar topic only for you Order Now The wild beach was where Jerry wanted to go. It was taking a step out into the world to him. He wanted to be free and become a man. The journey through the tunnel symbolized Jerry going from a child to an adult. He challenged himself to go through the tunnel so he would feel accomplished and finally be a man, something his mother would never understand. Other than the settings, there are many different symbols in the story that help readers figure out the meaning of the whole story. One symbol from this story would be darkness. When Lessing writes, â€Å"He struggled on in the darkness,† the darkness symbolizes Jerry’s lack of knowledge or the fear of the unknown. He doesn’t actually know how far the tunnel will go or if it will become narrow. Another symbol from this story would be light. While Jerry was swimming through the tunnel he saw light coming in through a crack. That symbolizes that he is really close to becoming a man. The big meaning of Jerry making it through the tunnel is the journey from boyhood to manhood. When Jerry first discovers the tunnel he can swim through it like the other boys, therefore, becoming a man. Jerry practices holding his breath over and over. Even though holding his breath for a long time caused him physical pain, Jerry still tells himself that he will overcome it and accomplish his goal. During the time it took him to go through the tunnel, Lessing writes that Jerry is panicking because he thinks he might not make it out of the tunnel. This shows that Jerry was somewhat scared to become a man. When Jerry finally comes out of the tunnel on the other side, he feels like he has become independent and mature. He finally has become the man that he wanted to be. The tunnel is a powerful symbol because it shows rebirth. How to cite Through the Tunnel, Papers

Business Ethics A Case Study in Scientific Fraud

Question: Discuss about the Business Ethics for A Case Study in Scientific Fraud? Answer: What should it have done differently? Answers will vary, but the author would argue that once the harmful side effects of DDT were made apparent and the EPA banned its sale and use in the USA, Montrose should have pursued an alternative product and ended its production and sale of DDT anywhere in the world (Wrobel, Mlynarczuk Kotwica, 2012). MCC should not have produced/distributedthe chemical until long term side effects are known. Although, the chemical was very useful in the war to aid soldiers from insects carrying diseases the mass production does not conform to Corporate SocialResponsibility. Byinitiating in CSR a company targets social benefits over profit. Was it ethical to manufacture and sell DDT to other countries after the Environmental Protection Agency (EPA) banned its use in the United States due to its harmful effects? Countries facing thousands of deaths as a result of malarial infection were obviously willing to take a utilitarian approach and argue that the ends justified the means in continuing to use DDT. It was highly unethical to sell andmanufacture DDT to other countries after beingbanned by the Environmental Protection Agency (Ogoma et al., 2014). Milton Friedman argues that a company should earn its revenue without deception and fraud. Did the EPA make the right decision when it banned DDT? The chemical compound that has saved more human lives than any other in history, DDT, was banned by order of one man, the head of the U.S. Environmental Protection Agency (EPA).The EPA reacted to current data and an extremely vocal population in the USA that was unhappy with the damage being done to the environment as a result of DDT usage. However, subsequent studies have shown that the use of DDT in much smaller quantities can still be effective in combating malarial infection. This suggests that the EPA didnt really do its homework in requiring an outright ban in the production and sale of DDT. The EPA made the correctdecision when it banned the chemical DDT as it causes more harm than benefits.Sustainabilityis a word used more often in the business world as asuccessful company is now considered not only on profit but howsustainable they are (Nicholson et al., 2013). MCC did not consider the earth's natural systems as it produced a product that is not environmentally friendly. Is the ability to save lives worth the risk to the environment? DDT was claimed to have dire effects on marine life. This question is very subjective as it depends on how a person views the environment in comparison to a human life. Forecasting environmental disasters often requires taking a value-laden leap of faith beyond the present state of knowledge, writes Jocelyn Kaiser. Answers will vary. Third world countries facing thousands of deaths with DDT as their only preventative solution would say yes. More developed nations with better health care systems would say no (McGartland, 2013). When the writer examine the 'triple bottom line it places people ahead of the plant (people, planet, profits). However, both human lives and the environment intertwine, meaning that the environment depends on human life and vice-versa. References McGartland, A. (2013). Thirty Years of Economics at the Environmental Protection Agency. Agricultural and Resource Economics Review, 42(3), 436. Nicholson, R. A., Wilson, R. G., Potter, C., Black, M. H. (2013). Pyrethroid-and DDT-evoked release of GABA from the nervous system in vitro. Pesticide Chemistry, Mode of Action, Metabolism and Toxicology, 3, 75. Ogoma, S. B., Lorenz, L. M., Ngonyani, H., Sangusangu, R., Kitumbukile, M., Kilalangongono, M., ... Moore, J. (2014). An experimental hut study to quantify the effect of DDT and airborne pyrethroids on entomological parameters of malaria transmission. Malaria journal, 13(1), 1. Wrobel, M. H., Mlynarczuk, J., Kotwica, J. (2012). The effect of DDT and its metabolite (DDE) on prostaglandin secretion from epithelial cells and on contractions of the smooth muscle of the bovine oviduct in vitro. Toxicology and applied pharmacology, 259(2), 152-159.

The other wes moore free essay sample

Everyone lives their life differently. It’s obvious, yet so obscure. People look at others and wonder why they function the way that they do. The truth is, we will never know. Everyone’s story is different. Everyone has a different upbringing, and different values. In The Other Wes Moore: One Name, Two Fates by Wes Moore, this concept is brought to light, showing how different two lives can become when they go separate ways; one towards education and its rewards, the other towards money and its corrupted power. One of the stories written in this book belongs to the author Wes Moore himself. While he had a rough start to life, with his dad dying unexpectedly when he was only three years old, he came out with a very successful life for himself. In his family, education was a vital part of life, and his mom would give them the best possible education that she could. We will write a custom essay sample on The other wes moore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Moore states: â€Å"My mother decided soon after our move to the Bronx that I was not going to public school. She wasn’t a snob, she was scared†¦ But no matter how much the world around us seemed ready to crumble, my mother was determined to see us through it. When we moved to New York, she worked multiple jobs†¦whatever she could do to help cover her growing expenses† (47). Moore’s mother, a college graduate herself, would not let her children fail to receive a proper education. She sent them to Riverdale, an expensive, private school, so that they wouldn’t fall victim to the public school system of the Bronx. Failure was never an option in Wes’s household, and even though he had tried to rebel against this fact many times as a young child, this is ultimately what helped him to succeed in the rest of his life. There had been multiple times in his life that Wes could have fallen victim to the streets, and become just another juvenile criminal like so many around him, but he didn’t, because of the constant fight that his mother put up to make sure that he succeeded and attained a good education. When Joy, Wes’s mom, noticed that Wes was not doing well in the private school, she sent him away to a military school, in hopes of helping her son get his life together. At first, Wes tried to run away, trying to rebel and go down his own path in life, but had eventually chosen to turn his life around and this decision was one of the most important ones made in his life, because it was the starting point of his success. Wes completed high school at the military academy, and eventually went on to John’s Hopkins, where he was the first Rhodes scholar in 13 years, along with being the first African American student ever to receive it, and then onto Oxford, where he completed his Master’s in International Relations. The less fortunate of the two stories belongs to a man, whose name is also Wes Moore, who went down a life path quite the opposite of the former. While this Wes also didn’t have a father in his life, it was because his father chose not to be, not because of untimely death like the other Mr. Moore. Instead of education being a vital aspect of their lives, this Wes and his family lived with money being the name of their game. Wes found himself wading into the drug game by the time he was eight years old, and had dropped out of high school completely by his sophomore year. While there was one point when Wes had wanted- and tried- to straighten his life up, but it didn’t last. He went to Job Corps, and excelled quickly and extremely well while there, but fell back into his same habits and lifestyle upon his return home. â€Å"A year after graduating [Job Corps], he realized they (his problems, both monetary and drug related) had not disappeared ­Ã‚ ­Ã‚ ­Ã‚ ­Ã¢â‚¬â€ they’d simply returned to Baltimore, waiting for him to come back. In his absence, they’d compounded† (Moore 145). While Wes knew that the life he was leading was not one that he really wanted, he continued to find himself going down the same road. Even though Wes’s mother, Mary, never seemed to be around because she was always working, her son chased money the same, but not in a good way. While Wes was told that he needed to stay in school and stay away from the drug game, he didn’t listen, and eventually found himself caught up in the life of crime, and incarcerated for the rest of his life. Instead of doing the right thing and going down the path in life that would lead him towards success and living inside the law, he chose to act rebellious and live outside the law, and ironically, is forced to live the law for the rest of his life in Jessup Correctional Institution. Two men. Neither of whom had a father to look up to, and a mother who was working all the time. One of these men chose to lead his life down a path that he could be proud of. One that he never thought would be possible for himself. The other fell victim to the god that so many people chase after: money. Both of these men could have survived and conquered the world, yet unfortunately only one did. One small decision, such as putting on a headset, can change our lives for better or for worse. The Other Wes Moore free essay sample How do two boys with the same name who live within the same community end up with lives on two completely different paths? The author, Wes Moore, begins life in a tough Baltimore neighborhood and ends up a Rhodes Scholar, Wall Streeter, White House Fellow, etc. The other Wes Moore starts in the same place in Baltimore but ends up in prison FOR LIFE. The parallels in their stories arent quite as compelling as they may appear initially. For example, the other Wes Moore spends a number of his developmental years living in the Bronx, NY, whereas his namesake never leaves Baltimore and its suburbs. Though Wes Moore is shipped off to military school (after his antisocial behavior in a privileged private school), his educational path is decidedly better than his namesakes because of his mothers ambition. Wes Moore hit a quick reality check when he was sent to military school. We will write a custom essay sample on The Other Wes Moore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He stated, I knew my mother was considering sending me away, but I never thought shed actually do it (87). Wes Moore, in a sense, thought he was too good for military school. But, he soon learned he needed to adapt to his new environment because he was going to be there for a while. During the time Wes Moore was in military school, he stated, Thats when I started to understand that I was in a different environment. Not simply because I was in the middle of Pennsylvania instead of the Bronx or Baltimore. It was a different psychological environment, where my normal expectations were inverted, where leadership was honored and class clowns were ostracized. (Moore 96) The other Wes Moore doesnt have this much support or as much push from home, although his mother was encouraging of his positive development. Further, the other Wes Moore has an older brother who in trying to dissuade him from pursuing his own example of a life in the streets ends up encouraging him to do just that. Moore quoted, He –Wes- loved his brother but had learned to ignore his occasional do as I say, not as I do tirades. Tony, by contrast, was desperately trying to give his little brother information he thought he needed, the kind of information that Tony never got. Tony felt his little brothers life could be saved, even if he  felt his own had already, at age fourteen, passed the point of no return. (Moore 27). On the other hand, Wes Moore has no such close relation or relationship dragging him down. While Wes Moore was able to change his situation and begin to make better decisions, the other Wes Moore was never able to accomplish such task. During one of their conversations, the incarcerated Wes said, From everything you told me, both of us did some pretty wrong stuff when we were younger. And both of us had second chances. But if the situation or the context where you make the decisions dont change, then second chances dont mean much, huh? (66). In the same conversation, about ? of the way into the book Moore realized an important aspect in life, I sat back, allowing Wess words to sink in. Then I responded, I guess its hard sometimes to distinguish between second chances and last chances. (Moore 67). There comes about a discussion on when Wes Moore and the other Wes Moore think they became men. Wes Moore thinks he became a man when he, First felt accountable to people other than myself. When I first cared that my action mattered to people other than just me(64). The same Wes later explains that he had, No official ceremony that brought my childhood to an end. Instead, crisis or other circumstances presented me with adult-sized responsibilities and obligations that I had to meet one way or another. For some boys, this happens laterin their late teens or even twentiesallowing them to grow organically into adulthood. But some of us, the promotion to adulthood, or at least its challenges, is so jarring, so sudden, that we enter into it unprepared and might be undone by it(64). Still, all of this would be minor were it not for the reality that Wes Moore is far more adept at relaying his namesakes historical story than at forcing the latters world in the present, especially the part that begins after he is convicted of perpetrating a life-changing crime. The other Wes Moore never quite comes to life as vividly as does Wes Moore, so he is not a particularly fascinating figure with whom to compare and contrast.

4. 6 Module Review Questions Example

4. 6 Module Review Questions Example 4. 6 Module Review Questions – Coursework Example Wireless Radiation Wireless Radiation What the World Health Organization Has had to Say Of recent, there has been an increasing concern about the probability of extreme health impacts which are brought about by exposure to the radiofrequency electromagnetic fields. Smart meters, cell towers as well as cell phones are the examples of devices known to produce non ionizing radio frequencies that the World Health Organization did classify as a potential carcinogen. WHO International Agency for Research Cancer did issue a decision regarding classification of nons of such are the potential health hazards and visual blight which once worried the residents of Balboa, instances of T-Mobile establishing the tower near the property line plus underground placement of equipment which is aimed at reducing noise and Balboa residents reporting to Lake Balboa Neighborhood Council and it is during this time that City Councilman informed people that federal laws do pre-empt the authority that the local jurisdiction has on cell tower-related decisions (Carlo 2001). Alternatives to Cell Phone TowersThere are alternatives to cell phone towers that can help in mitigating a number of the raised complaints while enabling phone cell use. One of such is the wired headsets. Other than being capable of decreasing the radiation exposure based on the phone being placed far of the body, a wired headset can still be in a position to transmit radiation via the wire though the level is quite low. Another alternative is Distributed Antenna Systems (DAS). This can provide coverage though rarely noticed. DAS constitutes slender, lower-power, two foot antennas on the telephone poles. ReferencesCarlo, G. L. (2001). Wireless phones and health II: State of the science. Boston [u.a.: Kluwer Acad. Publ.

Topic Clusters What They Are (And How They Can Boost Your Traffic)

Topic Clusters What They Are (And How They Can Boost Your Traffic) What do you think when you hear â€Å"topic clusters†? Your initial thought might not be â€Å"the future of SEO and content strategy.† That’s okay. It’s probably not the first thought your competition has, either. And that’s where the opportunity lies for you and your brand. In this post, we’re going to cover exactly what topic clusters are and how you can leverage them for your brand. A few key benefits here include: Higher rankings, traffic, and conversions. Greater authority with your audience. Improving the results from every piece of content you publish around a given topic. It’s time to take your  content strategy and keyword research  to the next level. What Are Topic Clusters (And How Can They Boost Your Traffic)?Download Your Free Topic Cluster Keyword Research Template Building effective topic clusters requires careful planning and thoughtful execution. With so many different moving pieces in the process from idea to implementation, you’ll likely find yourself looking for help along the way. With these free templates, you’ll be able to create everything you’ll need with ease. Download this bundle now and you’ll get: A Topic Cluster Keyword Research Template to store your topical ideas and keyword data. A  Marketing Calendar Template to plan out all your content. A Latent Semantic Indexing Infographic explaining how to use secondary keywords to create content that thoroughly covers a complete topic. Grab your freebies quick, and then let’s get down to learning. What Are Topic Clusters? A topic cluster is a group of interlinked web pages. They’re built around one piece of pillar content targeting a broad topic, linked to several related but more narrowly-focused pages. Seem complicated? It’s more simple than it sounds. Here’s a visual guide to what a topical content cluster might look like: For further explanation, watch this excellent brief video from Hubspot: Why Are Topic Clusters Important? Once upon a time, marketers could win by targeting a single keyword per page. Now, targeting entire topics is the key to success. There are a few primary reasons for this: Personalized search has made keyword rankings more fluid. Since Google tailors search results to individual users, keyword ranking positions are harder to calculate across the board. Search engines are better at understanding semantically related concepts. Advanced search algorithms are now better at understanding when multiple search terms are actually about the same thing. This means a piece of content targeting one keyword may rank for several other related terms. Google (and other search engines) want to provide users with authoritative and trustworthy results. One way to show your authority to people and bots alike is to consistently create useful and accurate content around a topic, rather than one-off pieces targeted to particular keywords. Here's why (and how) you should target topics over keywords:Collectively, this means sites that feature multiple pieces of content thoroughly addressing a given topic will generally outperform those with fewer, less authoritative pieces. As a result, the implications of this for marketers are clear. You need to be focusing on the big picture (and that means thinking topics). The benefits to this approach are numerous, too. Here are just a few: They keep audiences on your site. If you have tons of content related to your visitor’s interests, they’ll be more likely to stick around (and potentially purchase from you). When one piece does well, every interlinked page does better, too. Creating content around a topic often improves the search rankings of other similar content that’s already on your site. In some cases, this can lead to owning multiple SERP positions for a single keyword. They help bring in more traffic. As a result of increased rankings, you’ll bring in more visitors. And as we’ve established, they’ll be more likely to stick around on-site. This builds a positive feedback loop of increasing traffic and conversions. Sounds too good to ignore, right? That’s because it is (and fortunately, we’re here to show you how to achieve these benefits yourself). Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar What Do Real-World Topic Clusters Look Like? It’s easier to emulate something you can actually see, right? So, let’s take a look at two examples of sites applying this principle so you can learn from their approach. Example 1: Jeff Goins Guide to SEO Jeff Goins is a highly successful writer and marketer who understands how to present content in a way readers and search engines love. His beginners guide to SEO is a great example of this. First, we’ll look at the URL of his pillar content. It’s targeting a nice, broad topic (SEO guide): The body content is crisp, concise, and well-written. It summarizes the main topic and touches on some basic high-level questions a reader might have: Then, at the bottom, he has internal links to several pieces of related content targeting narrowly-defined subtopics around his pillar content: Each of these pieces of sub-content is internally linked to one another, too: Example 2: Moz Beginners Guide to Content Strategy The Moz brand is synonymous with search engine optimization and content marketing itself. They’ve spent years establishing themselves as a leading industry authority. So, it’s no surprise to see them utilizing topic clusters effectively on their site. Take a look at their Beginner’s Guide to Content Strategy. It’s similar to the example from Jeff Goins above. Instead of being a series of interconnected blog posts, though, it’s built with a collection of pages directly on their website. The first page targets a simple question: â€Å"What is content marketing?† That’s a common query. Using Moz’s own Keyword Explorer, it looks like it gets a decent amount of search volume: The page is comprehensive (over 2,000 words- while word count doesn’t matter too much, it does indicate this is an in-depth piece). It also links to other relevant pages that help answer the searcher’s question: Near the bottom, each page in the guide makes it easy to navigate to the next one (the internal link in the button also shows search engines that each of these pieces are related): At the very bottom, you can easily access every chapter in the guide. Again, those internal links help show search engines these are all connected, with topically relevant keywords on each page covering an entire subject (content marketing): If you read the title of each chapter, you’ll notice each one tackles a different piece of one core topic. Many of those pieces also ranks well in organic search. Here’s an example of a search for â€Å"content ideation† (which is chapter 5): This illustrates a clear benefit to building dense topic clusters: when one piece succeeds, it pulls up the rest of the cluster with it. When one piece in a topic cluster succeeds, it pulls up the rest of the cluster with it.Getting Started: Selecting Topics Let’s get down to business and figure out how you can build topic clusters yourself. The first step is to identify topics that are relevant to your brand and audience. These could include: Problems your audience faces. What do your potential customers need help getting done? What you want to be known for. What topics do you want to be the Internet's top authority on? Things people use your products for. What do customers buy your product to accomplish? These are a few simple examples. Brainstorm Topics Like a Genius If you need to generate tons of ideas fast, try our simple three-step brainstorming process. Here’s how it works: Gather your team and spend ten minutes writing down as many ideas as you can think. Don’t worry if those ideas are good (yet). Just get them out there. Spend another ten minutes scoring those ideas. Nominate one team member to gather everyone’s responses and read them aloud (while keeping the original contributor anonymous). Then, have everyone on your team rate each idea on a three-point scale. 3’s are awesome ideas you need to act on, 2’s are okay (but need some work), and 1’s are duds. Spend the final ten minutes of your meeting narrowing down unanimous 3’s. These are your very best ideas and the ones that should get top priority for consideration. This process will consistently yield tons of great topics in a short amount of time. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Next, Start Doing Keyword Research If we’re targeting topics, does that mean keywords no longer matter? Not at all. Keywords remain as important as ever. When it comes to building out topic clusters though, the key is to create multiple pieces of content with different keyword phrases that all revolve around one central theme. To do that, we’ll need to select a core keyword topic for our pillar content, and several related terms for other pieces of supporting content.

Writing Assignmet Essay Example | Topics and Well Written Essays - 500 words - 1

Writing Assignmet - Essay Example CQR critics, like Beeson, point out that Section 15 of the US Patriot Act violates the 1st and 4th Amendments of the constitution by curbing the rights of interfering in a citizen’s personal data without his or her knowledge. The right in this provision helps the law to identify suspects and terrorists as soon a possible. It is a god idea because it helps in obviating terrorist acts and by taking preventive measures. According to the CQR, such powers encompass the civil liberties related to the infringement of political and free speech rights. The Bush and Obama administrators were criticized for abusing civil liberties in the wake of their war on terrorism. The major civil liberties purported to be abused were the liberties related to free speech. The FBI and the CIA conducted an enquiry into the civil rights. The international group has strongly criticized the interference in a person’s fundamental rights and has stated that the individual rights always take a backseat and suffer due to these actions. 7. How does the Brandon Mayfield case support or reject this claim? You will need to look up Brandon Mayfield as he is not mentioned in this chapter. I recommend that you type his name into the Google search engine. Please avoid Wikipedia throughout the course. The Brandon Mayfield case supports the claim because Brendon was arrested not after investigation, but based on the assumption that he played a fundamental role in the bombings. Brandon Mayfield case was simply linked to a bombing case without any evidence and his credibility was hampered due to the arrest. The US law did nothing to counter the harm done to Brandon’s personality. 8. Compare the case of another detainee, Mahr Arar, (mentioned in CQR but not in the chapter associated with this assignment) with that of Brandon Mayfield: How are their cases similar and how are they different? I recommend

Dubai Hotel Industry Essay Example | Topics and Well Written Essays - 6500 words - 1

Dubai Hotel Industry - Essay Example Jumeirah Group tries to stay ahead by offering unique and innovative services through its STAY DIFFERENTTM theme while Rotana’s GET IT RIGHT dictates that every investment must be managed strategically to ensure success before moving to new projectsTatweer has no particular rallying cry but it is responsible for implementing large-scale projects. Industry issues range from an oversupply of hotels, reliance on government support, one-year entertainer visa extension to three-star hotels and terrorist threats. However, all these threats and its effects are mitigated by the initiatives employed by the government which ensures that there will be three times more visitors coming to Dubai by 2010. Analysis indicates that Jumeirah, Rotana and Tatweer will still be largely successful in the future. The degree to which they may differ in success is largely subject to speculation. Nonetheless, all of them will still be enjoying remarkable profits. Dubai, also known as Dubayy, is a city on the northeastern coast of the United Arab Emirates (UAE), and the capital of the emirate of Dubai. The city is divided in half by Dubai Creek, which is actually an inlet of the Persian Gulf. The eastern side of the creek, the traditional city centre, is called Deira (or Dayrah), and the western side is referred to simply as Dubai. Dubai is the chief port and commercial centre of the UAE, and the principal shipping, trading, and communications hub of the Persian Gulf region. Port Rashid, a large artificial port, lies within Dubai on the western side of the creek, and Jebel Ali, the largest artificial port in the world, is located 37 km (23 mi) down the coast to the southwest. Sometimes referred to as â€Å"the Venice of the Gulf,† Dubai is a bustling, cosmopolitan city and a popular tourist destination with a wide selection of upscale shops. In the famous Gold Souk, in Deira, more than 200 shops sell gold jewellery and bullion. Extravagantly designed luxury hotels, some built on artificial islets, line the city’s shore. Dubai hosts an annual high-stakes horse race and major tennis and golf tournaments.     

Oil and Fuel Prices Essay Example for Free

Oil and Fuel Prices Essay Since 1980s, the price of fuel and oil has assumed an upward trend. The price of crude oil per barrel was being sold at 40 dollars. In 2007 it was 92 dollars and in February 2008 the price per barrel hit 103 dollars. The rise in oil and fuel prices has led to the rise in the living standards as most commodities are either directly or indirectly affected by it. Many items that are used in our homes are the products of petroleum and those that are not are affected in that the transport cost go high when the price of oil and fuel go up. Though the price of oil has always been on the increase, the recent soaring of these prices had risen to the levels of concern in America as well as to the rest of the world. In June 2008, the price per barrel in USA cost 142$ a figure that has never been witnessed before in the history of oil prices. Why is it that the price for oil and fuel is always increasing, what are the factors that have led to the rise of these prices? This is what this paper will mainly focus on. There are various factors that are attributed to the rise of oil and fuel prices and one of them is the ever growing economies for Asian countries like China and India. As the economies of these nations grow, they demand more energy than before thus causing the demand for oil to go up. Oil demand in China is growing by eight percent annually since 2002 and this is a double to the rate prior to this period. As nations become developed, more industries are built that demand a lot of energy to run them also many people are able to buy vehicles that consume a lot of oil thereby leading to the rise in the price of oil and fuel. (Williams. J. L. 2007) The other cause of the rise of oil and fuel prices is rate at which oil is supplied by those nations that are responsible. If the demand for oil is higher than the rate at which the oil is being supplied, what results is the rise of oil prices. This is what is known as the market forces that control the price of the product or simply the law of the market. Of late, the amount of the oil that is being produced by OPEC has been on the decline and the causes for this problem are many and complex. Some countries have deliberately decided to cut the amount of oil they produce so as to save their oil wells from being depleted. Those countries that are threatened by oil depletion, the cost of production goes up because when the level at which the oil is found deepens it becomes hard to extract it. This has a domino effect as the burden of meeting this cost is placed on the consumers so; if the production cost is high then the price of oil and fuel goes up. (World Bank, 2000) In as far as that some oil producing countries might be experiencing oil shortage, the theory might not be hundred percent true as it is not the sole cause for the rise in oil prices. There are other factors that have contributed to the rise in these prices. Political turbulence in the Middle East has also contributed to the oil shortage in the world. When US attacked Iraq in a bid to terminate the regime of Sadam Hussein, the rate of oil production was affected because the state was subjected to a state of anarchy. This affected the world’s oil prices immediately. The same was witnessed in West Africa and to be particular in Nigeria where the rebels targeted the oil companies and the pipelines. Also in Venezuela strikes, civil unrest and political turbulence hampered the normal production of oil in 2007. All these factors leads to the low supply of oil globally something that causes the rise of oil and fuel prices. This adds weight to the fact that it is the forces of the market that determines the price of the commodity. The price of oil in the United States of America varies from place to place for example in the West Coast, the price of oil is higher than that of the Gulf Coast regions which enjoys much lower prices. It is believe that the difference depends on whether the infrastructure of that region or country are good and more particularly the pipeline network that makes it possible for oil to be transported easily and fast. The other reason that is put forward is the manipulation of prices by the suppliers for example, California has a big population and this means that the rate of energy consumption is very high. The problem that faces California is that there is no competition among the oil companies as far as oil supply is concerned so, what these companies do is that they manipulate the oil prices to suit them. They cause an induced oil shortage leading to increased prices. (World Bank, 2000) Though reasons such as increase in oil demand, environmental issues, weather changes, depletion of oil reserves and poor price control mechanism especially by OPEC has been blamed for the rise in prices. Political turmoil in the Middle East, in West Africa and in Venezuela and the reduction in oil supply could lead to the hiking of prices, there are still other reasons that could lead to the same for example, in 1972, the price per barrel was three dollars but by 1974, the price had already doubled. The reason for this was not necessarily the political disturbance in the Middle East because the United States decided to support Israel but the reason was that the Arab countries whose majority are the main oil producers, got angry by the US move and decided to cut the amount of oil they produce in the normal circumstances. In response, the Arab nations placed an embargo against the United States and its allies infact they decided to cut the amount of oil they produce by five barrels per day. This move has adverse effects on the oil economy as it led to the oil shortage in the world and in turn the rise of oil prices. Associated press, 27th 2008) Whenever oil and fuel prices go up, the Organization of the Petroleum Exporting Countries (OPEC) is held responsible by politicians and the media. According to Clough, (2006), OPEC is not in anyway responsible for this as its role is to stabilize the price of oil by making sure there is availability of oil in the market by regulating the de mand and supply. The other problem if it not lack of competition among the oil supplying companies, is the merging of companies. In USA companies joining together for better service provision are allowed but the problem is that these companies become a formidable force that exploits the consumers for in US, there are five mergers which are among the biggest in the world and they control 62 percent of oil in the market. These are companies such as Conoco Phillips, Exxon Mobil, Royal Dutch-Shell, BP Arco and Chevron Texaco. Because of the part of oil they control in the market, they alter prices the way they want or in other words, they form a cartel that no other person can challenge. This dramatic increase in the control of the top five companies†¦makes it easier for the oil companies to manipulate gasoline supplies and to intentionally withhold supplies in order to drive up prices. †(Clough, RG. 2006, 32) To conclude, the tensions that were experienced in Turkey in 2007 and the destruction of pipelines by the leftists could also be contributory factors to the rise in fuel and oil prices but the cur rent rise in oil and fuel prices is not necessarily as a result of political instability but it is also believed that the growth in Gross Domestic Products (GDP) of many nations leads to high oil demands. This is because, as the economy of a country improves, people are able to buy cars and therefore the demand for oil due to increased transport. The prices of fuel and oil are projected to rise to greater heights if the demand for oil by the developing nations continues in the same trend. Political instability in the Middle East is also leading to this problem and if peace would prevail, then the prices would tremendously come down.

The Power of Baseball and Role Models in Latin America Essay -- Sociol

The Power of Baseball and Role Models in Latin America In many countries around the world, the socioeconomic problem is so bad that they are granted the title of a Third World country. Countries that are not quite as bad, such as most Latin American countries like Cuba, the Dominican Republic and Puerto Rico, often have trouble, on a smaller level, of creating jobs and job security for its people to inspire work ethic and incentive to raise the socioeconomic bar that has been set below average. Sometimes, all it takes is a role model; a person who is from that respective country who has made a name for themself of continental proportion to inspire the rest of the country to fight against the low standard that has been acquired. This paper will discuss how in Latin America, the people of these countries have found hope and incentive to work through the hardship and hard work of certain professional baseball players that had either defected or were lucky enough to work their way into the American professional baseball system. Because these players have struck gold on such an enormous level, a global level, they have given the poorer and disadvantaged people of their country a reason to fight to make their situation better. These players have given back considerably to their communities and their countries which makes them the role models they are today. Puerto Rico â€Å"Puerto Rico is a self-governing commonwealth of the United States and is not subject to the imposition of tax levies by the continental United States except for Social Security, workman’s compensation and several additional labor benefits† (Sennholz). So, the apparent question is, why is Puerto Rico such a poor country? To be perfectly honest, their lack of... ...it to the U.S. and pursue a career in baseball and then even further on to jobs that even entail coaching and managing, are the kind of role models who stand out in these Latin American countries and are the reason baseball is continually embraced there today. These role models send the right message back home and have and will continue to be role models to not only their home country, but to many others throughout the world for their dedication, hard work, and perseverance. Works Cited Ender, Eric. â€Å"Cuban Baseball: The Road to the Majors,† www.espn.com. 2 Feb. 2000. Accessed site: 30 May 2003. Paese, Gabriella. â€Å"Injuries Sideline 5 Puerto Ricans in the Major Leagues,† Puerto Rican Herald. 19 Apr. 2002. Accessed site: 1 June 2003. Sennholz, Hanz. â€Å"El Pasatiempo Nacional,† www.puertoricobaseball.com/baseballnotes/. 3 July 2001. Accessed site: 2 June 2003.

Social Responsibility in Business

In examining the mission statements of multiple companies, it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods, Ben &Jerry’s, Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes â€Å"actively [participating] in societal concerns that are relevant to [its] businesses† over generating returns for its stockholders (Philip Morris, 2011). There are many different views on the extent to which corporations should be involved in societal concerns.The three most prominent are the stockholder theory, the concept of social business, and the stakeholder theory. Of these, the stakeholder theory is the most appropriate. Because corporations are considered to be individuals within our society, they bear a certain amount of responsibility to their fellow citizens, so it is not enough for them to act only in the interest of their stockholders. However, corporations are entitl ed to earn profits, and therefore cannot be expected to act as purely social businesses.Consequently, businesses must look for a happy medium within the stakeholder theory, acting in the interests of the stockholders, customers, employees and civil society. Milton Friedman, a major proponent of the stockholder theory, argues that beyond legal compliance, â€Å"the social responsibility of business is to increase its profits,† meaning corporations hold responsibilities only to their shareholders and the law (Friedman, 1970). One of the main points he addresses is the fact that when a company manager spends the company’s money on a social cause, he/she takes away from the maximum possible returns to the stockholders.In addition to taking from the stockholders, the price of the product may rise, taking away from the consumer, or wages might fall, taking away from the employees. Because of this, the manager â€Å"is in effect imposing taxes, on the one hand, and deciding how the tax proceeds shall be spent, on the other† (Friedman, 1970). Friedman claims taxes are the responsibility of the government and giving the corporation’s money to a social cause is a form of taxation without representation. This would be the case if the manager were merely donating the funds to a cause of his/her choosing.However, Camano Island Coffee Roasters (CICR) supports its own industry by ensuring that they participate in Fair Trade. In addition to participating in Fair Trade, CICR helps the coffee farmers by making sure they own the land they work, as well as helping to keep their children well nourished (Gunter, 2007). By helping the farmers from whom CICR buys its coffee, it ensures that it can use â€Å"the top 1% of the available coffee market† (Gunter, 2007). As a result of its acts of altruism, Camano Island Coffee Roasters has been able to ensure a top quality product and consequently has been a very successful corporation.Friedman’s theory is also similar to the â€Å"trickle-down† theory. He believes that by maximizing profits, corporations will help the less fortunate by providing better goods and services as well as higher wages. However, like the â€Å"trickle-down† theory, the result is the CEOs of corporations make millions of dollars, whereas the lower level employees barely make enough to survive. Ben and Jerry’s is a perfect example of a company that does not abide by Friedman’s philosophy, and yet has been extraordinarily successful.They manage to provide the highest quality product possible, in addition to paying their employees what they call â€Å"living wage,† making sure the lowest paid employees are still making well above the minimum wage (LEDA article). For Ben and Jerry’s, the tax, as Friedman would call it, is taken from the highest paid employees of the company. An article reviewing Ben and Jerry’s business ethics says: â€Å"Consistent with [their mission for social responsibility], the highest paid employees of Ben & Jerry's would not earn more than seven times more than the lowest paid full-time employees† (LEDA article).Despite the success of socially responsible corporations, Friedman would argue that these companies would have had greater success if they had focused solely on turning higher profits. Therefore it is critical to consider the possibilities for corporations to act in an unethical manner even when complying with Friedman’s philosophy. When Ford released the Pinto, it was aware of the potential for customers to be killed due to a flaw in the Pinto’s design.Despite this knowledge, based on a cost-benefit analysis, Ford determined it would be less costly to deal with the law suits brought by people who were injured or killed rather than to recall and fix each car. Ford was well within the legal requirements for car safety at the time and legally sold the Pinto, despite the danger. How ever, by not considering the consequences of its actions beyond just the financial, Ford was responsible for over fifty deaths (American Decades, 2001). According to Friedman, this decision to value profit over human lives was perfectly ethical. On the other side of the pectrum from the stockholder-oriented philosophy is a new field of business called social business. By definition, a social business is a non-loss, non-dividend company whose focus is not on profits, but on furthering a social cause (Yunus, 2010). Nobel Peace prize laureate Muhammad Yunus is the founder of this field of corporate social responsibility. In 2006, Yunus collaborated with a French food company called Danone to launch the first social business, Grameen Danone. Its mission is to provide children in rural Bangladesh with nutrients that are lacking from their diet.An article on the Danone website says: â€Å"the success of the project will above all be judged on non-financial criteria: the number of direct and indirect jobs created (milk producers, small wholesalers, door to door sellers), improvements to children's health, protection of the environment etc†¦Ã¢â‚¬  (Danone, 2011). However, based on the way we currently measure the success of corporations, Grameen Danone would appear to be a very unsuccessful business. Do social businesses and non-profit organizations necessitate a change in the conventional methods of determining the success of a corporation?It is highly unlikely that many corporations will adopt such a radical method as social business. Therefore, while social businesses should be commended, and even used as inspiration, for their contribution to society, it is more reasonable for corporations to focus on the interests of both their stockholders and community. R. Edward Freeman is one of the founders of the stakeholder theory, which says that companies hold responsibilities to five main groups including shareholders, consumers and the general public.Unlike soci al business, Freeman’s stakeholder theory is not meant to be a foil to the stockholder theory, but instead, Freeman argues that the views of both Friedman and Yunus are just narrower versions of the stakeholder theory (Theoretical and Pedagogical Issues). Freeman says that in modern society businesses must consider multiple stakeholders when making decisions. Whole Foods provides an example of a company which takes into account more than just making profits. Whole Foods purchases its products from local farmers despite the fact that this raises the costs of its goods.Even though this may hurt its checkbook, Whole Foods is able to sell healthier and higher quality products while also supporting its local community. In addition to performing altruistic acts, many of Whole Foods’ customers are loyal because of its ethical methods of doing business (Conversation with John Mackey, 2011). Whole Foods also goes beyond merely making profits by creating trust with its employees . When executing a merger with the company Wild Oats, Whole Foods needed to close down many of the Wild Oats locations because they were in markets where there were already Whole Foods stores located.However, instead of firing the Wild Oats workers, Whole Foods offered solid job security and alternate positions at the existing Whole Foods locations. In an interview, in regards to the job security offered to Wild Oats employees, Whole Foods CEO John Mackey said, â€Å"First of all, that’s the right thing to do, and secondly, if people have a lot of anxiety that they could lose their jobs, that inhibits their ability to learn and adapt. I feel you’ve got to offer security if you want to get people to move forward. Otherwise they’re too scared. † (John Mackey Interview, 2008)Not only does this stakeholder approach to business result in societally beneficial actions, but it also leads to more efficient, harder working employees. However, there are problems wi th the stakeholder approach to business ethics. Many argue that an adoption of stakeholder theory, over stockholder, would â€Å"[undermine] shareholder property rights†¦ and discourage equity investment† (Ethics Gone Wrong, 2000). Advocates of this concept claim that because corporations must cater to the needs of groups other than their shareholders, the â€Å"potential of [the stockholders’] investment†¦ diminishes significantly† (Ethics Gone Wrong, 2000).Contrary to this idea, investment vehicles like the Calvert Investment Mutual Fund provide â€Å"investment portfolios that integrate two distinct research frameworks: a rigorous review of financial performance, and a thorough assessment of environmental, social and governance performance. † (Calvert Investments, 2011). The success of the Calvert Mutual Fund provides evidence that even when considering corporations that apply stakeholder-oriented business practices, the value and â€Å"trad e-ability† of equity capital does not diminish.Therefore, even if most corporations adopt a stakeholder-oriented perspective, the effects on the stock market and on equity capital will be much less severe than critics predict. Another issue often addressed by critics of the stakeholder theory is that an adoption of the stakeholder philosophy would result in an increase in self-serving behavior among managers. This is because managers will be able to appeal to the conflicting demands of different stakeholders in order to circumvent certain responsibilities, as well as indulge in self-serving behaviors.Advocates of stockholder-oriented business claim that adopting the stakeholder philosophy will not only multiply the amount of self-serving managers, but will also make it even more difficult to discipline such behavior. Alexei M. Marcoux, a critic of the stakeholder theory, says, â€Å"Between the ability of managers to justify their self-serving behavior in terms of the balance d pursuit of stakeholder interests†¦ and the protections that a stakeholder-oriented corporate law must afford to managers†¦ the accountability of managers for their actions must necessarily suffer. (Ethics Gone Wrong, 2000). However, if firms are so intent on adhering to a strict ethical code, there will be internal means by which such dishonorable behavior can be disciplined. Furthermore, in the hiring process, firms will ensure that managers will not act in self-serving ways, but instead maintain high ethical standards. Among the various philosophies regarding the social responsibility of businesses there is a spectrum ranging from exclusively profit-oriented to solely serving the community.However, because corporations are considered individuals within our society, it is incumbent upon them to use their position to achieve a balance between the responsibilities they hold to their shareholders and the responsibilities they hold to the other member of the society. Theref ore, corporations should adhere to stakeholder-oriented business ethics. Bibliography: Yunus, Mohammad. Building Social Business. New York, NY: PublicAffairs, 2010. Print. â€Å"The Ford Pinto Case. †Ã‚  American Decades. 2001. Encyclopedia. com. 5 May. 2011  . Makower, Joel. â€Å"Milton Friedman and the Social Responsibility of Business. †Ã‚  World Changing(2006): n. pag. Web. 5 May 2011. . Marcoux, Alexei. â€Å"Business Ethics Gone Wrong. â€Å"CATO Institute  22. 3 (2000): n. pag. Web. 5 May 2011. . Hooker, John. â€Å"Why Business Ethics?. † (2003): n. pag. Web. 5 May 2011. . Freeman, Edward, Ramakrishna Velamuri, and Brian Moriarty. Company Stakeholder Responsibility: A New Approach to CSR. †Ã‚  Business Roundtable Institute for Corporate Ethics  (2006): n. pag. Web. 5 May 2011. . Fassin, Yves. â€Å"The Stakeholder Model Re? ned. â€Å"Journal of Business Ethics  83. (2006): 113-135. Web. 5 May 2011. . Tupate, Patel. â€Å"Ben & Jerry' s a Moo-del of Corporate Social Responsibility. †Ã‚  LEDA  n. pag. LEDA at Harvard Law School.Web. 5 May 2011. . Gunter, Marie. â€Å"Fair Trade or Fairly Traded?. â€Å"Articlesbase. 2007. Web. 5 May 2011. . Freeman, Edward, Andrew Wicks, and Thomas Jones. â€Å"Stakeholder Theory: The State of the Art. â€Å"Theoretical and Pedagogical Issues  n. pag. Web. 5 May 2011. . â€Å"Public Trust in Business- John Mackey of Whole Foods. †Ã‚  Business Ethics and Leadership. Web. 5 May 2011. . Danone Website: http://www. danone. com/en/what-s-new/focus-4. html Calvert Investments Website: http://www. calvert. com/products-funds-by-sri-approach. html Philip morris Website: http://www. philipmorrisusa. com/en/cms/Company/Mission_Values/default. aspx? src=top_nav

Precise Software

1. In assessing the value of Precise SQL for the user firm one has to consider increase in DBA productivity. Assuming 52 weeks in a year, how many hours does a DBA save in a year because of Precise? 3 Points DBA Hours Saved per year52 * 9. 4488. 8 DBA Hourly Wage (assuming 40 hours to a week) 3 Points Unburdened DBA salary$60,000 Hours worked Per Year52 * 402080 Burdened DBA salary1. 33*$60,000$79,800 DBA Hourly Wage (unburdened)$60,000/2080$28. 84 DBA Hourly Wage (burdened)$79,800/2080$38. 36 Annual Saving for the customer firm Hours saved per DBA per week9. 4 Hours saved per DBA per year52 * 9. 4489Savings per DBA per year (unburdened)489*$28. 84$14,102 Savings per DBA per year (burdened)489*$38. 36$18,758 Average number of DBA's10 Annual savings for firm per year (unburdened)10*$14,102$141,020 Annual savings for firm per year (burdened)10*$18,758$187,580 2. Precise SQL also helps with respect to deferral of hardware replacement decision. Answer the following questions on hardware deferral What is the probability of postponing hardware purchase for a year? Hint (a year has 12 months or four 3-month periods). 3 Points Probability of postponed purchase (A) for 3 monthsP(A) = . 6 Probability of making purchase (B)P(A) = 1-P(A). Probability of not making a hardware purchase for 1 yearP(A)4. 1296 Hardware Cost Saving if postponed by a year 30% 1 Point What is the average annual hardware budget affected by Precise? $1,430,000 1 Point Based on the above three pieces of information, what is the dollar savings due to deferral of hardware purchase? Average annual hardware budget affected by Precise$1,430,000 Hardware Cost Saving if postponed by a year30% Probability of postponing by 3 months60% Savings for three months($1,430,000*. 3*. 6)/4$64,350 Dollar savings due to deferral of hardware purchase for one year($1,430,000*. )$429,000 5 Points 3. Precise SQL also enhances end-user productivity; please answer the following questions on end-user productivity (total 15 poi nts). Number of transactions per day: 194,000 Total time in seconds spent in these transactions in one day prior to precise? 2 Points Average daily transactions processed by all users combined194,000 Average end user response time per transaction15 Total time in seconds15*194,0002,910,000 Total time in seconds spent per user per day: 2 Points Total time in seconds to accomplish 194,000 transactions2,910,000 Number of simultaneous users215Number of transactions per user194,000/215902 Total time in seconds spent per user per day:902*1513530 Total time spent per user in hours over one day? 2 Points Total time in seconds spent per user per day:902*1513530 Total time spent per user in hours over one day13530/60*603. 76 Assuming an 8 hour day – % time spent 2 Points Total time spent per user in hours over one day13530/60*603. 76 % of time spent3. 76/8. 47 (47% of user time) Improvement in end-user response time per transaction: 25% Based on the above two pieces of information, % of time saving: Total time spent per user in hours over one day13530/60*603. 6 % of time spent3. 76/8. 47 (47% of user time) Improvement in end-user response time per transaction25% % of time saving:. 25*. 4711. 75% Using information on time saving from above, the salary information, and information on burden rate , what is the $ saving per user per year? Average end user salary$30,000 Burdened rate, average end user salary$30,000*1. 33$39,900 $ savings per user per year11. 75%*$39,900$4,688 Using the above number, what is the saving for the firm (in dollars)? $ savings per user per year11. 75%*$39,900$4,688 Number of users215 Total user savings for the firm215*$4688$1,007,920 . Cost of selling a Single Unit of SQL (for 1999) : Revenues (Software License): $9,770,000 Assuming $20,000 price per unit, number of units sold: 2 Points $9,770,000/$20,000 = 489 (approx) Assuming Sales and Marketing expenses capture all sales related expenses, cost of a single sale: $7,913,000/489 = $16,183 3 Points ? 5. Total Value of Precise SQL The value of Precise SQL to an end-user firm has three components that you have calculated thus far. Taking these three components together what is the value of Precise SQL for a customer firm with one copy of the SQL? 3 PointsAnnual savings for firm per year (burdened)10*$18,758$187,580 Annual hardware deferral savings(1,430,000*. 3)$429,000 Total User Savings215*$4688$1,007,920 TOTAL$1,624,500 With a customer investment of $20K, what is the return on investment? Cost per license$20,000 Cost per firm (assuming 10 DBA's per firm and each DBA requires a license)($20,000*10)$200,000 Discount (assume 25% discount as per page 8 of case)($200,000*. 75)$150,000 ROI (12 MONTHS)($1,624,500-$150,000)/$150,000983% With your ROI calculation is Precise able to capture (appropriate) the value it creates for its customer? Why or why not?Given the scenario that led to an ROI calculation of close to 1000%, the product is priced too low. Precise needs to focus on communicating the value generated by usage of their software to potential customers in an effort to support increasing the price of their product to more accurately reflect its overall value to the end user.? 6. In terms of sales force for Insight, Precise has two choices, what are these choices and what are the two main advantagesdisadvantages of using each option. Precise currently has a single sales team trained to sell all of the company's products (other than Presto) through a dual channel distribution system.Each rep is paid a base salary of $75,000 plus a commission depending on how many licenses they sold. The average rep made sales of up to $800,000 annually and thus earned $120,000. The highest paid rep about $300,000. Options: a)Keep the same sales force Advantages – Able to continue to cultivate existing business relationships with IT managers and DBA's. Since the sales cycle of software, especially of higher priced suites, could take up to 12 months, these re lationships could prove beneficial for a new product launch.Their overall knowledge of Precise products and services is also an advantage, allowing the sales rep to leverage the full specter of Precise product offerings to a potential client. Disadvantages – The current sales team is perhaps not the best. Their annual sales and salaries are below average for commercial software sales forces. It may not be the wisest decision to leave the sales of your newest product in the hands of an underperforming team. Additionally, the current sales force is already heavily tasked, as Alon stated â€Å"They're running in ten directions at once. Adding to what appears to be an already overloaded sales team would not be the optimum way to introduce a new value and feature laden product to the market. b)Create a more specialized sales force Advantages – Precise would be able to recruit top sales people and begin product introduction with a high performing, laser focused team. This t eam would not have existing relationships with current Precise customers which could be an advantage in dealing with the echelon of Company executives required to authorize a software purchase of this magnitude.Disadvantages – Loss of the personal relationships with current customer DBA's may crimp product sales. Additionally, augmenting the existing sales force adds to the overall operating expenses of Precise and would add to their current string of operating losses. ? 7. One option to introduce Precise Insight at the Oracle OpenWorld 2000. Such an introduction could result in first mover advantage. What are the factors that likely influence the possibility of first mover advantage in this case. How would these factors impact first mover advantage in this case? 0 Points Precise conducted a survey of its customers and quickly found that â€Å"end-to-end response time† was the preferred indicator of overall system capacity and health. High dollar investments in enterpr ise applications like ERP, CRM or supply chain management left those who championed for their introduction into a Company eager to demonstrate the effectiveness of their respective choices. An end-to-end software application would help these internal champions by assuring optimizations throughout the user base.As companies continued to expand their global presence, many locations were separated geographically, at times by thousands of miles. Insight offered a solution to make high data intensive applications run more smoothly and efficiently. The need for senior executives to ensure these high dollar investments authorized by they themselves were successful was itself an undiscovered and underserved market. Meeting the needs of some top decision makers, more importantly, those with the ability to authorize large Company investments would add to the first mover advantage. Precise Software 1. In assessing the value of Precise SQL for the user firm one has to consider increase in DBA productivity. Assuming 52 weeks in a year, how many hours does a DBA save in a year because of Precise? 3 Points DBA Hours Saved per year52 * 9. 4488. 8 DBA Hourly Wage (assuming 40 hours to a week) 3 Points Unburdened DBA salary$60,000 Hours worked Per Year52 * 402080 Burdened DBA salary1. 33*$60,000$79,800 DBA Hourly Wage (unburdened)$60,000/2080$28. 84 DBA Hourly Wage (burdened)$79,800/2080$38. 36 Annual Saving for the customer firm Hours saved per DBA per week9. 4 Hours saved per DBA per year52 * 9. 4489Savings per DBA per year (unburdened)489*$28. 84$14,102 Savings per DBA per year (burdened)489*$38. 36$18,758 Average number of DBA's10 Annual savings for firm per year (unburdened)10*$14,102$141,020 Annual savings for firm per year (burdened)10*$18,758$187,580 2. Precise SQL also helps with respect to deferral of hardware replacement decision. Answer the following questions on hardware deferral What is the probability of postponing hardware purchase for a year? Hint (a year has 12 months or four 3-month periods). 3 Points Probability of postponed purchase (A) for 3 monthsP(A) = . 6 Probability of making purchase (B)P(A) = 1-P(A). Probability of not making a hardware purchase for 1 yearP(A)4. 1296 Hardware Cost Saving if postponed by a year 30% 1 Point What is the average annual hardware budget affected by Precise? $1,430,000 1 Point Based on the above three pieces of information, what is the dollar savings due to deferral of hardware purchase? Average annual hardware budget affected by Precise$1,430,000 Hardware Cost Saving if postponed by a year30% Probability of postponing by 3 months60% Savings for three months($1,430,000*. 3*. 6)/4$64,350 Dollar savings due to deferral of hardware purchase for one year($1,430,000*. )$429,000 5 Points 3. Precise SQL also enhances end-user productivity; please answer the following questions on end-user productivity (total 15 poi nts). Number of transactions per day: 194,000 Total time in seconds spent in these transactions in one day prior to precise? 2 Points Average daily transactions processed by all users combined194,000 Average end user response time per transaction15 Total time in seconds15*194,0002,910,000 Total time in seconds spent per user per day: 2 Points Total time in seconds to accomplish 194,000 transactions2,910,000 Number of simultaneous users215Number of transactions per user194,000/215902 Total time in seconds spent per user per day:902*1513530 Total time spent per user in hours over one day? 2 Points Total time in seconds spent per user per day:902*1513530 Total time spent per user in hours over one day13530/60*603. 76 Assuming an 8 hour day – % time spent 2 Points Total time spent per user in hours over one day13530/60*603. 76 % of time spent3. 76/8. 47 (47% of user time) Improvement in end-user response time per transaction: 25% Based on the above two pieces of information, % of time saving: Total time spent per user in hours over one day13530/60*603. 6 % of time spent3. 76/8. 47 (47% of user time) Improvement in end-user response time per transaction25% % of time saving:. 25*. 4711. 75% Using information on time saving from above, the salary information, and information on burden rate , what is the $ saving per user per year? Average end user salary$30,000 Burdened rate, average end user salary$30,000*1. 33$39,900 $ savings per user per year11. 75%*$39,900$4,688 Using the above number, what is the saving for the firm (in dollars)? $ savings per user per year11. 75%*$39,900$4,688 Number of users215 Total user savings for the firm215*$4688$1,007,920 . Cost of selling a Single Unit of SQL (for 1999) : Revenues (Software License): $9,770,000 Assuming $20,000 price per unit, number of units sold: 2 Points $9,770,000/$20,000 = 489 (approx) Assuming Sales and Marketing expenses capture all sales related expenses, cost of a single sale: $7,913,000/489 = $16,183 3 Points ? 5. Total Value of Precise SQL The value of Precise SQL to an end-user firm has three components that you have calculated thus far. Taking these three components together what is the value of Precise SQL for a customer firm with one copy of the SQL? 3 PointsAnnual savings for firm per year (burdened)10*$18,758$187,580 Annual hardware deferral savings(1,430,000*. 3)$429,000 Total User Savings215*$4688$1,007,920 TOTAL$1,624,500 With a customer investment of $20K, what is the return on investment? Cost per license$20,000 Cost per firm (assuming 10 DBA's per firm and each DBA requires a license)($20,000*10)$200,000 Discount (assume 25% discount as per page 8 of case)($200,000*. 75)$150,000 ROI (12 MONTHS)($1,624,500-$150,000)/$150,000983% With your ROI calculation is Precise able to capture (appropriate) the value it creates for its customer? Why or why not?Given the scenario that led to an ROI calculation of close to 1000%, the product is priced too low. Precise needs to focus on communicating the value generated by usage of their software to potential customers in an effort to support increasing the price of their product to more accurately reflect its overall value to the end user.? 6. In terms of sales force for Insight, Precise has two choices, what are these choices and what are the two main advantagesdisadvantages of using each option. Precise currently has a single sales team trained to sell all of the company's products (other than Presto) through a dual channel distribution system.Each rep is paid a base salary of $75,000 plus a commission depending on how many licenses they sold. The average rep made sales of up to $800,000 annually and thus earned $120,000. The highest paid rep about $300,000. Options: a)Keep the same sales force Advantages – Able to continue to cultivate existing business relationships with IT managers and DBA's. Since the sales cycle of software, especially of higher priced suites, could take up to 12 months, these re lationships could prove beneficial for a new product launch.Their overall knowledge of Precise products and services is also an advantage, allowing the sales rep to leverage the full specter of Precise product offerings to a potential client. Disadvantages – The current sales team is perhaps not the best. Their annual sales and salaries are below average for commercial software sales forces. It may not be the wisest decision to leave the sales of your newest product in the hands of an underperforming team. Additionally, the current sales force is already heavily tasked, as Alon stated â€Å"They're running in ten directions at once. Adding to what appears to be an already overloaded sales team would not be the optimum way to introduce a new value and feature laden product to the market. b)Create a more specialized sales force Advantages – Precise would be able to recruit top sales people and begin product introduction with a high performing, laser focused team. This t eam would not have existing relationships with current Precise customers which could be an advantage in dealing with the echelon of Company executives required to authorize a software purchase of this magnitude.Disadvantages – Loss of the personal relationships with current customer DBA's may crimp product sales. Additionally, augmenting the existing sales force adds to the overall operating expenses of Precise and would add to their current string of operating losses. ? 7. One option to introduce Precise Insight at the Oracle OpenWorld 2000. Such an introduction could result in first mover advantage. What are the factors that likely influence the possibility of first mover advantage in this case. How would these factors impact first mover advantage in this case? 0 Points Precise conducted a survey of its customers and quickly found that â€Å"end-to-end response time† was the preferred indicator of overall system capacity and health. High dollar investments in enterpr ise applications like ERP, CRM or supply chain management left those who championed for their introduction into a Company eager to demonstrate the effectiveness of their respective choices. An end-to-end software application would help these internal champions by assuring optimizations throughout the user base.As companies continued to expand their global presence, many locations were separated geographically, at times by thousands of miles. Insight offered a solution to make high data intensive applications run more smoothly and efficiently. The need for senior executives to ensure these high dollar investments authorized by they themselves were successful was itself an undiscovered and underserved market. Meeting the needs of some top decision makers, more importantly, those with the ability to authorize large Company investments would add to the first mover advantage.

Greater Access to the Internet Has Enabled Buyers to Search More Easily for Information About Potential Suppliers of Goods and Services. This Has Significantly Affected Many Industries, Such as Insurance, Banking, Essays

Greater Access to the Internet Has Enabled Buyers to Search More Easily for Information About Potential Suppliers of Goods and Services. This Has Significantly Affected Many Industries, Such as Insurance, Banking, Essays Greater Access to the Internet Has Enabled Buyers to Search More Easily for Information About Potential Suppliers of Goods and Services. This Has Significantly Affected Many Industries, Such as Insurance, Banking, Essay Greater Access to the Internet Has Enabled Buyers to Search More Easily for Information About Potential Suppliers of Goods and Services. This Has Significantly Affected Many Industries, Such as Insurance, Banking, Essay Greater access to the internet has enabled buyers to search more easily for information about potential suppliers of goods and services. This has significantly affected many industries, such as insurance, banking, retailing and travel. To what extent do you think that increased internet usage inevitably reduces producers’ profits? Justify your answer with reference to organizations and/or industries that you know. Over the past decade, Shopping on the internet has skyrocketed with internet sales reaching almost ? 0 billion in 2012, which accounts to almost 10% of total sales in the UK. This is due to the increased possession of Internet devices such as: smartphones, laptops and computers. It has become much easier and simpler for consumers to buy products online using these devices. Increased internet security has also increased demand for online shopping due to customers being confident in undergoing an online transaction. Another advantage of selling items on the internet is that it gives you the opportunity to advertise your or another companies products. Over 80% of the British population uses the internet regularly which opens up a massive market for advertising and for companies to show their products to users of the internet. However, results in increased internet usage have resulted in the decreased need for physical advertising such as: books, magazines and newspapers which have begun to prove more ineffective in advertising products. For example, a double paged spread in a popular newspaper can exceed costs of ? 10,000 while costs of advertising on a high traffic website may only cost ? 200 a month. Jessops has recently entered administration and is a perfect example as to how increased internet usage can reduce profits for some firms. Its target market was camera lovers, which prints out photos, sells cameras and a large number of accessories. Despite being an online retailer, Jessops failed to compete with the low prices of Amazon, Curry’s and other online competitors. The internet has an endless supply of products such as cameras at a very competitive price. Some products would not be sold in Jessops but would be sold online resulting in losses of potential revenue for Jessops. : Another market which has slowly died is the demand for printing of photos, due to social media websites such as Twitter and Facebook people don’t need to share their photos in a physical format and are capable of simply sending the picture via these social websites. In this case of selling products it was a massive drawback for Jessops but turned out to be an advantage for competitors such as Amazon. The increased number of internet users leads to benefits for Amazon who thrive off increased internet usage due to consumers finding it a cheaper alternative to Jessops. The internet can also be a good source of primary market research which enables firms such as Amazon to analyze prices of different websites. This would give the opportunity for Amazon to perhaps reduce prices or introduce offers which would help them sell more products. I believe it is entirely up to the company, this kind of competition would perhaps not effect Amazon due to their size in the market and their reliability where customers instantly visit Amazon knowing they will be given a fair price and receive their purchased item quickly. However, it did affect Jessops who failed to respond to demand and lower prices resulting in there imminent administration. I don’t believe that the increased usage of the internet reduces profits as some firms can be incredibly profitable off of this. With the current state of the economy, people who are in need of high quality clothing have tended to move further away from worldwide brands such as: Gucci, DG and Louis Vuitton and have moved closer to the retail shop Zara. Zara has blossomed over the past few years, both online and in the high street due to increased internet usage and there quick response to demand. It is primarily down to the type of business and the level of competitiveness they possess. A large number of fashion companies are not focused on their usage of the internet and rely on customers purchasing these products physically from their shop which can be a major drawback in their market as they can’t expand their popularity to the larger target market found online. From the examples supplied I do not believe the increased usage of the internet will reduce producers’ profits as it will be down to the nature of the product and other related reasons. Reaction to change online will affect the companies chances of success in the current economic climate however. The internet can provide an endless number of benefits for companies such as: easy shopping, safe transactions and more straightforward searches. The internet has proven to be more successful for companies such as Zara having a massive profit increase of 43% simply after the re-designing of their websiote making it simpler for the inline internet shopper. Although a company like Zara could earn an incredible amount from online sales this leads to high street stores failing due to the loss in numbers of customers.

Eighteenth President Ulysses S Grant Fast Facts

Eighteenth President Ulysses S Grant Fast Facts Ulysses S Grant attended West Point but was not impressive as a student. After graduating, he fought in the Mexican-American War as a Lieutenant. However, after the war he retired to become a farmer. As in a lot of his personal life, he did not have much luck. He didnt rejoin the military until the start of the Civil War. He started as a colonel but quickly rose through the ranks until President Abraham Lincoln named him as the Commander of all Union forces. He would then move on to become Americas eighteenth president.   Here is a quick list of fast facts for Ulysses S Grant. For more in depth information, you can also read the Ulysses S Grant Biography. Birth: April 27, 1822 Death: July 23, 1885 Term of Office: March 4, 1869-March 3, 1877 Number of Terms Elected: 2 Terms First Lady: Julia Boggs Dent Nickname: Unconditional Surrender Ulysses S Grant Quote: My failures have been errors of judgment, not of intent. Major Events While in Office: ReconstructionTranscontinental Railroad Completed (1869)Black Friday Scandal involving James Fisk and Jay Gould (1869)Fifteenth Amendment Ratified (1870)Credit Mobilier Scandal (1872)Panic of 1873Whiskey Ring Scandal (1875)Belknap Bribery Scandal (1876)Battle of Little Bighorn (1876) States Entering Union While in Office: Colorado (1876) Related Ulysses S Grant Resources: These additional resources on Ulysses S Grant can provide you with further information about the president and his times. Ulysses S Grant BiographyTake a more in depth look at the eighteenth president of the United States through this biography. Youll learn about his childhood, family, early career, and the major events of his administration. Civil WarUlysses S Grant was the commander of Union forces during the Civil War. Learn more about the war, its battles, and more with this overview. Top 10 Presidential ScandalsUlysses S Grant was president during three of these top ten presidential scandals that occurred throughout the years. In fact, his presidency was marred by one scandal after another. Reconstruction EraAs the Civil War ended, the government was left with the job of mending the horrendous rift that had torn the nation apart. The programs of reconstruction were efforts to help achieve this goal. Chinese-Americans and the Transcontinental RailroadChinese immigrants had a huge impact on the history of the west in America. They were instrumental in the completion of the railroads, despite intense discrimination from fellow workers and bosses. Chart of Presidents and Vice PresidentsThis informative chart gives quick reference information on the presidents, vice-presidents, their terms of office and their political parties. Other Presidential Fast Facts: Andrew JohnsonRutherford B. HayesList of American Presidents

The influence of Jesus in Contemporary education system Essay

The influence of Jesus in Contemporary education system - Essay Example Impress these commands upon your children. Talk about them when you sit at home and when you walk along the road, when you lie down and when you get up." (1). The life and principles of Jesus and the theories of his followers has a great impact in every field of the society particularly in education system. The schooling and education system moulds a child in his/her earliest stage to live in the present stage as a good human being .For this the education system has to adopt various principles which may help to guide the students in order to live with dignity in this world. The importance of principles of Jesus Christ and its adoption in the education system lies here. In this context let’s explore the influence of the Jesus in the contemporary education system.... In this environment our children are being trained according to God's purpose on earth with concentric vision of how to accomplish this purpose. They, as vital parts of the community, are being prepared to attain to the highest goal possible in this life - to enter the kingdom of heaven."The life and principles of Jesus always enrooted in "morality". Now let's discuss the aspect of this principle in the modern education system. Moral education (character education) The issue of moral education raises many questions for contemporary teachers. They always face a number of question regarding the moral education of students, for e.g., the question regarding 1. Whose morality should be the standard 2. What values should be stressed, 3. How would education of this sort be approached and 4. Should moral education be a matter of content or an exercise in moral reflectionTime-honored pedagogical methods often contain valuable insights for contemporary education. Jesuit schools, which are emerged between the 16th and 19th3 centuries, in Europe in their tradition of theatre, have adopted such method. Theatre in Jesuit schools created an aesthetic environment in which students could both ponder their relationship to the world, and evaluate the consequences of human action Jesuit schoolsThe Society of Jesus, commonly known as

Trade Associations Paper Essay Example | Topics and Well Written Essays - 1000 words

Trade Associations Paper - Essay Example Today, the association represents a total of 400 companies, 9,000 brands, and over one hundred billion dollars in advertising and marketing. In many ways, the ANA is the prime example of a working regional trade association. The association is headquartered in two distinct locations, where both locations perform two different functions. The first location, in New York City, regulates the practices of marketers and sets forth industry initiatives. The second location, in Washington D.C., manages industry affairs and the relationship between marketers and legislative rights, as well as a focus on public policy. Because ANA membership is open only to client-side marketing organizations, agencies and media companies are not eligible for membership. Joining the association brings client-side marketers several advantages, including marketing/media committees, workshops, national conferences, advocacy initiatives, dedicated research experts, and marketing insights in an online database. Thus, ANA membership is beneficial to all sorts of marketing companies. With 45 companies looking to advance the interests of advertisers and their clients, the Association of National Advertising Managers evolved nearly a century ago in 1910. In 1914, with prominent clients such as Macey Company, Burroughs Adding Machine Company, and Sherwin Williams Company, the trade association adopted the current title of the Association of National Advertisers. Since its creation, the goals of the organization have not changed. The organization set out to support positive relationships between advertisers and agencies and regional and national industries. The association’s purpose is to maintain advertising as a necessary and valuable economic factor, as well as to promote efficiency and responsibility in advertising, which includes advancing the interests of its individual members. At the time of its formation, the ANA was structured to handle industry relationships and the interests

New York Demographics and the Economy Term Paper

New York Demographics and the Economy - Term Paper Example In coming years, the population is set to increase at a rate of 1-1.5% that can be a source of worry for the government. It was further found that 51.5% of the total population of the state are female and the remaining 48.5% are male. 53% of the total population identify themselves as Caucasian, 18% as Hispanic, 8% as Asians, and remaining as native individuals. The health status of New York State operates a state-based marketplace that is known as the NY State of Health. It is designed to help and support people to shop and enroll for health insurance coverage along with comparing insurance coverage and costs. The marketplace also helps people to check their eligibility for healthcare programs such as Medicaid. The marketplace helps people to know about the financial assistance that plays an important role in availing relevant medical and healthcare services. 2The state seems to be expanding its medical and healthcare coverage for low-income adults in order to enhance their wellbeing. Fiscal capacity of a state can be defined as the ability of a governmental jurisdiction to transform economic activities within its geographical boundaries into the public spending. The idea is to raise revenue along with keeping a transparent approach in terms of presenting data and information to the public. 3 Thus, the economic capacity of states is based on taking into the account the income produced, income received from the residents, and total property wealth along with relevant expenses on the public needs and demands. Based on the State Health Facts, it was found that the state fiscal capacity for the year 2013 fell short by $2,000 million and that was around the total shortfall of 3.4%. This was mainly because of the expenses that affected the total earnings and thus the shortfall.  

Marketing Strategy of Cadbury

Marketing Strategy of Cadbury Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. Cadbury was founded 200 years ago when John Cadbury has opened his shop in Birmingham selling chocolate and cocoa with other glossary. Cadbury started its operation in India in 1948 by importing chocolates and distributing in the Indian Market. This project shows some research on current marketing strategy used by Cadbury in Indian market. I have also try to find some of Strength, Weakness, Opportunity and Threats of the Cadbury for Indian chocolate industry. Table of Contents 3 1. About Cadbury 4 2. Cadbury in India 4 3. Aim Objective of the Project 6 4. Comparative Analysis 7 5. Marketing Mix of Cadbury 9 10 6. Current Marketing Strategies used by Cadbury and Market Segments 14 7. SWOT Analysis of Cadbury 16 8.Conclusion 17 9. Reference List 18 About Cadbury Cadbury was founded 200 years ago. Cadbury is a food product company producing Chocolate products. They are the market leader of this industry holding 70% of the total market share. Some of the well-known products of Cadbury are Dairy Milk, Perk, 5 Star, Eclairs, Celebrations, Temptations, Bournvita and Gems. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. In 1984, he opened his first grocery shop in Birmingham. He sold cocoa, chocolate products for drinking, which were prepared using pestle and mortar, as well as other products. In 1831, John decided to start manufacturing on large scale. He purchased a warehouse for it. Cadbury is one of the largest companies in the world. In 1840, they introduced chocolate for consumption with very decorative packaging. The most widely known and top grossing product, Dairy Milk, was launched in 1905 to compete with the leading brands of Swiss milk chocolates. By 1913, Dairy Milk had become the companys bestseller. After a few years it gained the recognition as a leading chocolate product. (Cadbury, n.d.) Cadbury in India Cadbury India is a fully owned subsidiary of Kraft Foods Inc. In 1948 Cadbury starts its operations in India by importing chocolates, but today it owns five manufacturing companies and 4 sales offices. Its corporate office is in Mumbai.   The core purpose of Cadbury was to make today delicious. In India, Cadbury operates in four categories i.e. milk food drink, chocolate confectionery, candy and gum. Cadbury is the market leader in chocolate business. The pure taste of Dairy Milk describes the taste of chocolate for Indian consumers. Bournvita is the leading product in milk food drinks and candy halls is the leading product of candies in the country. Since 1965, Cadbury has also started the farming of cocoa in India. (Cadbury India Ltd., n.d.) Aim Objective of the Project Aim: To examine the marketing strategies and SWOT analysis of Cadburys Dairy Milk. Objectives: By conducting research to evaluate marketing strategies and to know the Strength, Weakness, Opportunity and Threats of Cadbury by using proper theories. Comparative Analysis The Indian chocolate market is getting bigger and better. On one hand there are imported varieties and on the other companies like Cadbury launch their own products of international standards. In India in early 90s market share of Cadbury was 80% but after the Nestle enters to Indian Chocolate industry the Cadburys share reduce to 70%, 15% share is hold by Nestle, 15% by Amul and other companies. The higher competition is between Cadbury and Nestle as Nestle is trying to have tough fight with Cadbury. (Indian Mirror, 2011) Nestle India Ltd: Nestle was connected with India since 1912. They set up first manufacturing unit in 1961 in India and then they open total 7 manufacturing units in India up to 2006. They were manufacturing Milk Products and Nutrition, Beverages, Cooking Aids. They launched there Premium Milk Chocolate, Milky Bar, Crunch and Bar One in India against the competition of Cadbury Dairy Milk and 5 Star. (Nestle India Ltd., n.d.) Kit Kat was Launch in India in 1995 and it becomes the worlds most popular chocolate within a short time of its launch and it was according to the target of the Nestle. Against the competition of Kit Kat Cadbury launch its Perk, to safeguard its brand. Kit Kat and Perk was a new product segment in the form of wafer chocolates as anytime snacks. Kit Kat sells was more than the Perk in the outlets where both were available. There was a neck to neck competition between both the products. It was also said threat it was dangerous for the mother products of Cadbury Dairy Milk. Amul: Amul Milk Chocolate, Badam Bar, Crunch and Fruit N Nuts were launch by Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1974. But due to lack of its focus on international market and it was not able to raise its market shares. (Gujarat Co-Operative Milk Marketing Federation, 2000-2001) Marketing Mix of Cadbury After segmenting the market and positioning itself to outdo their competitors, it needs to come up with different strategies. The 4 Ps used by Cadbury are: Product: The Company should design and manufacture its products so as to improve the customer experience. Product Success The meaning of Product is anything tangible or intangible that can be offered to the customers for the proposed market segments either in the domestic or international market. It includes packaging, guarantee, quality etc. Every company will compete for customers by satisfying their expectation constantly. But the best company will go beyond the expectations by delivering additional benefits, which they would have never imagined. Cadbury offers a wide variety of products which include: I. Chocolates: Fruit Nut, Dairy Milk, Perk, 5 Star, Eclairs, Gems, Temptation, Nutties, Milk Treat. II. Beverages: Drinking Chocolate, Bournvita and Cocoa. III. Snacks: Bytes IV. Candy: Halls V. Gums: Bubbaloo Place:  The place means to identify the physical distribution of the product where the product should be available for the customer at the right place, time and quantity. It also consists of roles of channel for distribution. For the success of any product in the Indian market, the product should be introduced to the retail shelves. Buyers play an important role for its success rather than brand and market shares. With the increase in technology and competitive pressure, it is difficult to retain a unique product for a long period. The brand that gets the greatest number of customers, sells the most products. Proper channels of distribution also play an important role. If the product reaches the market at the right time, only than will the consumer will have access to the products. Increases in distribution and channel cost go together. Marketing cost of Cadbury is 18% of its total cost which is higher as compared to Nestle and Parry. Price: Pricing is the most important part of a marketing mix as it is the only area by which revenue is generated for the company. Price includes the catalog prices, discounts available and different options available for financing etc. Before deciding the price strategy the feasible reactions of the competitors are also have to be taken into consideration. The pricing of the product must consider the appropriate demand-supply equation. The strategy used by Cadbury for satisfying the value that all the customers buy the product is using the expectation they have about how much the production is worth to them. Cadbury has introduced various products for different customer segments so that every customer segment has different expectations of price from the product. Therefore maximizing the returns includes maintaining right price level for each segment and then increasing moving through them. Promotion: Where and when can you get across your marketing message to your target market? Effective advertising attracts and generates supporting feelings for any business. To reach out to the consumers, communication plays an important. For the marketing of any product, advertisement and promotions are the best means of communication about the product to the end user. Cadbury does its promotions through Televisions, consumer contact activity, etc. Some of the most famous marketing campaigns of Cadbury are: Khane Walon Ko Khane Ka Bahana Chahiye for Cadbury Dairy Milk Thodi Si Pet Pooja Kabhi Bhi Kahin Bhi for Perk Cadbury gives special promotional offers during festivals like Diwali, Holi, etc. and special occasions like Valentines Day. It continuously introduces new products to maintain its brand and to expand its market share. Current Marketing Strategies used by Cadbury and Market Segments Current Marketing Strategy used by Cadbury: To encourage the consumers Cadbury uses many strategies. Some of them are as follows: On Every Hand Everywhere: The customers demand flawless services from the salesmen and they have to deliver that to the customers. Cadbury is the market leader in confectionery and chocolates. Their sales team plays an important role in the success. They regularly conduct surveys of consumers choice and requirements. They deliver the products not only in the super markets but also in the small shops, so that every segment of the customers can easily get their products. They also provide selling techniques. Growing with Emerging Markets: Revenue of the company grows with the emerging markets. They continuously modify the products to fulfill the requirement of all segments of consumers. This strategy leads them to a growth of above 20% annually for the past three years. A strong foundation: Since 1948, Cadbury is serving their products in India and they have created a very strong tradition and leadership position. They are the number one chocolate brand with a share of about 70%. Today only one third of the population buys the chocolate so Cadbury is challenged to introduce the pleasure of Cadbury to many peoples. Growing with the market: To attract the broader range of consumers is the main target the Cadbury. They created a base range of their acceptable chocolate brands at more reasonable and affordable price. They also introduced the gift range products for the customers segments with high-income group. Functional advantage: Cadbury Bournvita was launched in India in 1948 and it always required providing nutrition that helps in the development and growth. Today the natural goodness of milk, chocolate and malt is prepared with vitamins A, B1, B3, B6, B12 and C, plus protein, iron, calcium, manganese, zinc, and folic acid. It is also known as a cup of confidence. Affordable luxury: Cadbury has increased their presence in the candy in the form of halls and Cadbury dairy milk Eclairs. Eclairs became more popular in the markets with a hotter climate. The consumers find the delicious taste of chocolate in the middle that easily melts in the mouth and not in the hot climate. It is also an affordable chocolate for everyone. The new Eclairs Crunch is with more crispy caramel shell for hot climatic conditions. Market Segments Market place includes different segments of customers having different needs and wants. It can be classified as: Geographic Segmentation: It is to divide the market on the basis of its location, regions, towns, city or country. Demographic Segmentation: It is most common basis of market segmentation. This factor is directly related to the demand of the product and it is easy to measure. It can be classified as age group of consumers, gender, Life style, income of family etc. Psycho graphic Segmentation: it divides the consumer of the basis of social class, lifestyle of consumers or personality. This helps the company to examine the quality that how a person thinks, feels, and behaves.   Behavioral Segmentation: It divides consumer on the basis of their attitudes, knowledge, response or uses to a product. Considering all the above factors, Cadbury has targeted different segments within the market as: Break segment some products are consumed during short breaks with coffee and tea, for example snack range and Perk. Desire segment under this segment products are purchase on desire, for example Cadburys Dairy Milk, temptation etc. Take home segment this segment express the products that are purchased from supermarkets and taken home for consumption, for example Bournvita. SWOT Analysis of Cadbury SWOT Analysis is the method to evaluate the Strength, Weakness, Opportunity and Threats involved in an organization. It includes identifying the internal and external factors that are favorable or unfavorable to achieve the objectives of the organization. Strength: 1. Largest global confectionery supplier. 2. Market leaders in three sectors: Chocolates, Confectionery and food drinks 3. Cost of Production is low due to economic of scale which leads to higher profit and better market penetration. 4. High financial strength. 5. Strong brand name and leader in innovations. Weakness: 1. Poor technology in India as compared to other nations 2. Limited key products as it is depended only on chocolates and beverage market compared to other competitors. Opportunities: 1. Growing middle class and growing urban population. 2. Increasing gifts cultures. 3. Substitute to Mithais with higher calories/cholesterol. 4. Increasing concept in departmental stores- desire @ at cash counters. 5. Opportunity increases with increase in market shares by acquisition. 6. Transfer production to low cost countries where labour cost and raw material will be cheap. 7. Introduction of new products with low fats. Threats: 1. Due to highest brand equity and low cost, it is successful in India. 2. Globalization will bring in better brands for upper end of the market. 3. High fats and calories in the products of Cadbury may reduce the demand of the consumers who are conscious of nutrition and healthier lifestyles. 4. Competitive pressure from other national and global suppliers. Conclusion Brand plays an important role for growth in todays competitive business environment. It helps to maintain profitability in long run by differentiation in the products and loyalty of customer. Cadbury Dairy Milk brand has developed its Megabrand Product range having its own identity, but now they all comes under the Dairy Milk brand. This proposal is planned to maximize the strength of the Cadbury Dairy Milk brand. The strategy involved a packaging and range refreshment strategy, which has resulted in a unified innovative Dairy Milk brand. Having exceeded initial sales targets by a considerable margin, the strategy can be considered a success! Branding is also one of the most important parts of any business whether it is small or large, B2B or retail. An effective brand strategy results into the major periphery in increasingly competitive markets. The foundation of the brand is your logo, website, packaging and promotional materials all of which should integrate your logocommunicate y our brand.